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Introduction Every company eventually needs more money to run it. This fund might be required both immediately and later. A short-term requirement can be satisfied by loans and advances. However, in the long run, it will demand more money. This can be done for a Private Limited Company by increasing the company’s authorized capital. Any changes to the structure must comply with the Act and the guidelines outlined in the Companies Act, 2013, since the Private Limited Company is regulated and governed by the Company Act. What is Authorized Share Capital? The maximum number of shares that a company is allowed to issue to shareholders in accordance with its bylaws is known as authorized share capital. It’s possible that some of the capital has not been sold yet. The shareholders’ consent is required to change the authorized capital. According to Section 2(8) of the Companies Act, 2013, the Authorized Capital limit is stated in the Memorandum of Association under the Capital Clause. In orde

  Introduction Many companies focus on their content writing services and efforts on reaching bottom-line goals like generating leads and sales. In times of high economic growth and low unemployment, businesses can use content marketing more effectively to attract and keep the best professionals in their fields. Marketing’s reach in India is growing by the day. Businesses may now reach their millions-strong target audience online with the consistent work of content writers and a great hiring and keeping plan for content marketing employees. What is Content Marketing? The creation and spreading of the online content (such as articles, videos, and social media posts) with the intention of attracting interest in the products or services of a company without really promoting it is known as content marketing. This tactic increases brand awareness and competence among the public. How to retain content marketing talent? Talent for content marketing can be attracted and kept in many different

  Introduction The use of content marketing by companies looking to engage their target audience and build a strong online presence has become important in the modern digital age. It is essential to have a unique brand identity that connects with customers because there are so many brands competing for consumers’ attention. A strong brand voice is one of the essential ingredients to achieve this. This article will examine the advantages of having a strong brand voice, its functions, and its effects on content marketing, highlighting why it is important to achieve your marketing goals. What is a Brand Voice? Brand voice is the unique personality, tone, and fashion that a company uses to communicate with its audience. It is the continuous expression of the brand’s values, vision, and purpose through content development and communications. A clearly defined brand voice helps in developing brand identification and establishing an effective emotional bond with the target audience. What are

  Introduction The foundation of the Indian economy, small and medium-sized enterprises play an essential part in export, GDP, job creation, and inclusive growth. They might think that the GST has substantially raised the cost of compliance. The nation’s most important tax reform since its establishment was the Goods and Services Tax, which was implemented after independence. Consumers and companies both encounter specific challenges. This article will explain “How can small businesses deal with GST compliance?” as well as the reasons for challenges in maintaining GST compliance and the GST Compliance checklist for a taxpayer. What is GST? GST stands for goods and services tax. The vast majority of products and services sold for domestic consumption are subject to the goods and services tax (GST), an indirect value-added tax. Consumers pay the GST through GST Returns, and businesses that sell the products and services are accountable for paying it to the government. What is GST Return?

  Introduction All registered taxpayers who wish to export goods or services without paying IGST (Integrated Goods and Service Tax) must submit a Letter of Undertaking (LUT) in GST RFD-11 form through the GST website. This article is going to focus on “What is a Letter of Undertaking under GST?”, “Process for Filling LUT under GST,” “Documents Required for LUT under GST,” and “Eligibility requirements for Filing LUT under GST (Goods and Service Tax). What is a Letter of Undertaking under GST? Exporters can use a letter of undertaking to export goods or services without paying taxes. Under the new GST system, all exports are subject to IGST, which may then be reclaimed through a refund against the tax paid. By applying for a LUT (Letter of Undertaking), exporters can avoid the effort of requesting a refund and avoid the freezing of cash through tax payments. Who is eligible to file LUT under GST? Any exporter of goods or services who has registered for GST is required to submit a GST LU